New Corp buys Investors Business Baily (IBD)

News Corp announced it agreed to acquire Investor’s Business Daily from O’Neil Capital Management. The high margin, profitable and rapidly growing digital first financial news and research business will be operated by Dow Jones, a News Corp subsidiary.

Investor’s Business Daily (IBD), which operates the Investors.com website, was founded by William J. O’Neil in 1984 and has experienced double-digit revenue growth over the past several years, with digital representing more than 90% of IBD’s revenues and subscriptions.

A majority of IBD’s annual revenues and profits come from the company’s unique investor tools, research and analysis products, which have experienced sharp increases in popularity and profitability as more and more investors seek out quality information through digital products to guide their financial decisions.

In addition to its rapid growth in recent years, IBD, which is being acquired by News Corp for $275 million, has a revenue base that is almost entirely digital, representing nearly 100,000 digital subscribers across its platforms, and minimal overlap with Dow Jones’s existing subscriber base. IBD publishes a print edition once a week, in addition to continually updated news on investors.com, which reached an audience of 10.8 million average monthly unique visitors in February, 2021, according to Adobe Analytics.